About image descriptions

Why image descriptions matter

A short description of what is on the picture helps people who use screen readers or have visual impairments to understand the content. It is also useful when an image fails to load.

Examples of good descriptions

• ✓ Good

  A bowl of red lentil soup garnished with parsley and a slice of lemon on the side.

• ⚠ Less helpful

  Soup.

• ✓ Good

  A clear jar of rolled oats with a wooden scoop and a few oats spilled onto a linen cloth.

• ⚠ Less helpful

  Oats.

Tips for writing a description

• Describe what is actually shown, not what the food tastes like or is called.
• Keep it short — one or two sentences are usually enough.
• You do not have to repeat the dish name; it is already announced separately.